In a business landscape where over 90% of executives are dissatisfied with their own innovation performance, having a structured, professional system for innovation isn’t just valuable—it’s essential for survival. Our 6-Hour Masterclass, “From Standard to Action,” goes beyond being just another theoretical workshop. It serves as a tactical blueprint designed to dismantle the myths that kill corporate creativity, rewire your team for results, and fundamentally transform your innovation efforts from a high-cost gamble into a predictable engine for growth. By addressing systemic barriers and fostering a culture of shared accountability, participants are equipped with the skills necessary to drive real, measurable impact in their enterprise. This strategic program draws on the internationally recognized ISO 56001 framework and real-world cases to empower professionals with actionable insights that drive lasting innovation, ensuring your organization not only survives but leads in the rapidly evolving business environment.
Why Most Companies Are Trapped in “Innovation Theater”
The root cause isn’t a lack of ideas—it’s a systemic failure to professionalize the innovation function. Discover how common corporate myths sabotage progress:
- The Brainstorming Myth: Companies celebrate the activity of brainstorming, mistaking a flurry of sticky notes for real progress. This approach ignores the reality of cognitive fixedness, where teams simply recall what they already know instead of inventing what is truly new.
- The Quality Culture Conflict: The “Perfecting the Present” mindset of a Quality Management System (ISO 9001) is essential for today’s business, but it often unintentionally suppresses the “Architecting the Future” mindset required for tomorrow’s breakthroughs. Without a framework to manage both, disruptive ideas are often killed before they have a chance to grow.
- The “Lone Genius” Fallacy: Leaders hunt for “hero innovators,” believing a single creative talent can save the company. This ignores the fact that true innovation is a team sport that requires a system to channel creativity into results, not just a star player.
Result? A culture where “innovation theater” replaces tangible outcomes. Teams become adept at showcasing innovation through hackathons and presentations, yet fail to deliver the substantive change or P&L impact the business demands.
What You’ll Learn
1. Deconstruct the Innovation Myths
- Diagnose the two great myths (Creativity & Definition) that are secretly killing your projects.
- Experience the power of structured creative tools (like SIT) to overcome the “mental blockage” of conventional brainstorming.
- Master the “Two Engines” framework to build a powerful alliance between your Quality and Innovation teams.
2. The ISO 56001 Operating System
- ISO 56001 Unleashed: Move beyond compliance checklists. Learn to use the standard as a strategic lever to create shared accountability and secure a formal mandate from senior leadership.
- The Innovation Engine Blueprint: Participate in a hands-on workshop to assemble the core components of a world-class innovation system, from Leadership (Clause 5) to Operation (Clause 8).
3. The C-Suite Conversation Toolkit
- The 3 Types of ROI: Master the framework for building a business case that executives understand: Offensive (Revenue), Defensive (Savings), and Strategic (Risk).
- The Innovation Balanced Scorecard: Learn to design a professional dashboard to measure and communicate the performance of your innovation engine with metrics that matter.
4. From Blueprint to Validation
- The Art of the Reframe: Learn to anticipate and overcome the 40 most common objections from your peers using proven reframing techniques and the “Jugaad” mindset.
- De-Risk Your Initiative: Master the “Design of Experiments” approach and use our Pilot Design Canvas to architect a low-risk, high-impact pilot project that delivers an early win.
Real-World Application
Learn from real-world case studies (Gestamp, LEGO, Shell) and best practices grounded in decades of industry experience. We’ve packed this program with insights from high-performing companies that have successfully built and implemented world-class innovation systems.
Meet Your Expert Guides
Our program is facilitated by BOLD Group’s senior partners, who are industry thought leaders with extensive, hands-on experience architecting and implementing ISO 56001-compliant innovation systems for global organizations, also Certified ISO56001 Lead Assessor. Gain insights from the experts who have been in the trenches and delivered measurable results.
Why Attend?
- Diagnose & Destroy hidden innovation blockers with our “Two Myths” diagnostic tools.
- ISO 56001 Decrypted: Gain plug-and-play templates for the 1-Page Business Case and the Pilot Design Canvas.
- Clash to Create: Master the “Objection/Reframe” framework to turn internal resistance into support.
- Steal This Playbook: Walk away with a complete, actionable blueprint for building a professional innovation capability in your organization.
Your Move, Leader
Innovation isn’t a department; it’s a professional discipline. Secure your seat in this exclusive masterclass and position your organization at the forefront of your industry. Leverage a globally recognized framework and proven tools to cultivate a system of continuous innovation.
Enroll today in “From Standard to Action: Becoming an Effective Innovation Architect” and transform from a facilitator of meetings to an architect of measurable results. The future is being built today—will your organization lead it or chase it?
Deconstruct Myths. Build Systems. Drive Results.
Training Agenda
- Upcoming course 18 August 2025 at 09.00-16.00
- Location IBIS Style Ratchada Hotel
- Registration Fee 10,000 Baht exclude 7% VAT
- Need more information contact Teerasak Wongpiya Tel. 0635656914
